Total Communications Group, Inc. is a 'full service' media buying company and a sports promotion innovator specializing in the planning and the execution of media and promotional programs. TCG's range of media expertise includes assignments from blue chip advertisers and ad agencies alike encompassing national, regional and local coordinated media buys and programs.

Total Communications Group was formed in January 1982 by Jerry Wolff and Sandra Crystal, both veteran Broadcast sales executives, to meet the growing client needs for media expenditure accountability and results. Two unique media promotions companies, Sportstec Sales and Cabletec MDeia, also founded by the pair, were folded into the parent company as subsidiaries. Sportstec Sales and Cabletex Media served as leaders in pioneering the development of highly effective marketing programs. These promotional/advertising strategies were audience driven initally by cable television, the emerging new medium, creating a ground floor relationship, which is evident today in all TCG cable negotiations. The company's sound relationships with the media sales community made it a natural to expand into full media negotiating and buying.

TCG maintains offices in New York, Washington D.C. and San Antonio, staffed with accomplished managers, planners and negotiators who are dedicated to providing the most effective client media plans and supported by state-of-the-art computerization.

TCg is an innovator in the development 'and turn-key' implementation of strategic marketing programs. TCG programs combine strategy with compelling executives to pressure the message to target consumers either on short-term drive level or for positive, long-term image buidling. Our media expertise includes all traditional avenues; Television, New Media - Online & Mobile, Cable TV, Radio, Newspapers, Outdoor ,etc, as well as 'under the radar' guerilla marketing.

At Last count there were over 500 media services catering to advertisers' needs - from planning to research, to negotiating, to buying - and more independents are opening each week. All media services can boast of their state-of-the-art, cutting-edge computerization, market planning skills, on-line syndicated market and media research, negotiating clout, data retrieval systems, post analysis, etc.

Advertisers and ad agencies have come to expect thses attributes as a given when it comes to affiliations wiht media services. After all, if has become media service's cost of doing business to have all of the most up-to-date tools. Clients demand this type of service but, more importantly, the sharing of their confidential data and marketing objectives, etc. requires a bond of trust as well. This connection is not ever entered into casually.

Media services, like most companies, look for something extra of unique that will separate them from the competition and distinguish them. when asked by prospects "What makes your company different?". It is tempting to respond safely; that TCG's personality is that of great media negotiators and results-oriented promotions innovators, - or more likely - "I'll tell you whatever you want to hear in order to open the door for a project". What really separates TCG from the pack is more than its expertise in the conventional world of media servicing.

At TCG, we are business oriented problem solvers with an eye toward the future. Where will your product be five years from now? Will the market change? Can we sell it on the internet? The list of questions we delve into during a plans orientation is as long as it is provocative. Going through this exercise usually leads to unique solutions for our clients. The TCG credo is, "If our clients prosper and grow so will our company".