Total Communications Group has joint venture relationships with creative
service organisations with acknowledged expertise in a wide variety of industries.
Our philosophy is to work in close collaboration with one another and our clients in the
development of ideas and concepts that will drive our client’s brands and business.
Our Total Solution (Commitment, Answer) includes Totally Great Creative Work.
If you need creative work in television, radio, print or collateral materials, we can provide it through our long-term affiliation with
Heavy Creative, Inc. one of New York's most award-winning and experienced creative services.
We will be happy to share with you highly successful campaigns Total Communications and Heavy Creative have developed and
implemented together.
Total Communications Group provides a full range of public relations services through its public relations partner Southard
Communications. During the past decade plus, Total Communications Group and Southard have collaborated on a number of integrated
marketing and communications campaigns for clients large and small.
With 25+ account staffers, Southard provides clients with the best of both world's - service, experience, and strategic thinking of a large
firm, combined with the attention to detail, senior management involvement and entrepeneurial approach of a small Public Relations agency.
Often start-up companies or news brands in existing companies find selling and marketing expenses far outweigh initial revenue
projections. unless they get "Big Brother" funding with a lot of patience, or a Wal-Mart for a year, the new product can go down the drain.
In several of these situations, the key to survival is in the aaproach to the marketplace. TCG has come up with solutions for some clients that work
effectively, yet keep the marketer's options open for future modifications as the product matures. Direct Response
advertising can be a viable short-term answer. At TCG we have the credentials to execute this type of an effort from conception to fulfillment.
Over the last several years, Total Communications Group has become heavily involved in many aspects of Direct Response adevertising. TCG's
experience in this rapidly growing sector of the marketing and advertising industry encompasses all forms of direct response promotion including:
INFOMERCIAL PLACEMENT & PRODUCTION
SPOT TV, CABLE & RADIO PLACEMENT & PRODUCTION
TELEMARKETING: INBOUND & OUTBOUND FULFILLMENT
CATALOG INSERTION
MAGAZINE DIRECT RESPONSE
SHOPPING NETWORKS
TCG is prepared to work with your organization to bring the product to the consumer in profound and original ways.